In the world of Search Engine Optimization (SEO), competitors in the same niche are locked in an arms race to see who can rank highest in the Search Engine Results Page (SERP). And it is …
Continue readingSocial Seeding: A Guide to Growing Social Traffic
What if your website got a big bump in free traffic every time you post an article? Free Social Traffic, Like clockwork. Social media winners leave nothing to chance, setting up a social seeding plan …
Continue readingHow to Create a Backup of Your WordPress Website and Protect Against Data Loss
If your WordPress website was accidentally deleted, would you be able to recover it? Unless you have a backup copy on hand, you’ll have to rebuild your website from scratch, which can be tedious and …
Continue reading10 Content Curation Tools That Marketers Should Consider Using
No single marketer needs to use all content curation tools in existence. Much like anything else in business, you’re looking to fit the square peg in the square holes. What that means is you should …
Continue reading10 Powerful Content Formats for B2C Companies
Content has become the marketer’s most valuable resource, and it’s now as important for brands as water is for sustaining human life. Without content, your brand has minimal presence online and, consequently, minimal visibility in …
Continue readingIf You Want To Go Broke, Listen To A Billionaire
I see that the chairman of another major private equity fund has graced us with his wisdom on investing. I’ll summarize it for you: Bet Bigly (and pray you get the timing right). There’s only …
Continue readingCase Study: Fixing A Broken Website Acquisition
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
Continue readingBlackCat SEO: How Churn & Burn Websites Work
A “churn and burn” website is one that isn’t supposed to be a long-term venture. The point of a churn and burn website is to make money fast until search engines catch up to the …
Continue readingWhen Do You Need to Rethink A New Product?
Behind every entrepreneur is a great idea, something you can use as the foundation of a great startup. However, many ideas only look good on paper. Once in action, they actually do not work that …
Continue readingWhy It’s Time to Implement Google AMP on Your Site
Accelerated Mobile Pages (AMP) speeds up your site, but it also offers search engine benefits that most site owners don’t realize. AMP is a lightweight version of HTML, JavaScript and caching modules that improve load-time …
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