As an entrepreneur, one of the first decisions you will have to make is where to find your capital. Many elect to go on fundraising rounds, and for good reason. Larger starting capital makes much …
Continue reading5 Types of Clickbait Headlines Every Marketer Should Avoid
Clickbait exists for one reason and one reason only – to encourage people to click on a headline, regardless of how irrelevant and stupid it might be. For exactly the same reasons that sensationalist newspapers …
Continue readingHow to Steal Your Competitors Backlinks and Build Your Website’s Authority in 5 Steps
In the world of Search Engine Optimization (SEO), competitors in the same niche are locked in an arms race to see who can rank highest in the Search Engine Results Page (SERP). And it is …
Continue readingSocial Seeding: A Guide to Growing Social Traffic
What if your website got a big bump in free traffic every time you post an article? Free Social Traffic, Like clockwork. Social media winners leave nothing to chance, setting up a social seeding plan …
Continue readingHow to Create a Backup of Your WordPress Website and Protect Against Data Loss
If your WordPress website was accidentally deleted, would you be able to recover it? Unless you have a backup copy on hand, you’ll have to rebuild your website from scratch, which can be tedious and …
Continue reading10 Content Curation Tools That Marketers Should Consider Using
No single marketer needs to use all content curation tools in existence. Much like anything else in business, you’re looking to fit the square peg in the square holes. What that means is you should …
Continue reading10 Powerful Content Formats for B2C Companies
Content has become the marketer’s most valuable resource, and it’s now as important for brands as water is for sustaining human life. Without content, your brand has minimal presence online and, consequently, minimal visibility in …
Continue readingIf You Want To Go Broke, Listen To A Billionaire
I see that the chairman of another major private equity fund has graced us with his wisdom on investing. I’ll summarize it for you: Bet Bigly (and pray you get the timing right). There’s only …
Continue readingCase Study: Fixing A Broken Website Acquisition
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
Continue readingBlackCat SEO: How Churn & Burn Websites Work
A “churn and burn” website is one that isn’t supposed to be a long-term venture. The point of a churn and burn website is to make money fast until search engines catch up to the …
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