Bootstrapping A Lean Digital Publisher
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
Continue readingClickbait exists for one reason and one reason only – to encourage people to click on a headline, regardless of how irrelevant and stupid it might be. For exactly the same reasons that sensationalist newspapers …
Continue readingIn the world of Search Engine Optimization (SEO), competitors in the same niche are locked in an arms race to see who can rank highest in the Search Engine Results Page (SERP). And it is …
Continue readingAre you tired of spending countless hours crafting high-quality content for your website, only for it to attract just a handful of visitors? The adage “If you build it, they will come” doesn’t apply to …
Continue readingIf your WordPress website was accidentally deleted, would you be able to recover it? Unless you have a backup copy on hand, you’ll have to rebuild your website from scratch, which can be tedious and …
Continue readingNo single marketer needs to use all content curation tools in existence. Much like anything else in business, you’re looking to fit the square peg in the square holes. What that means is you should …
Continue readingContent has become the marketer’s most valuable resource, and it’s now as important for brands as water is for sustaining human life. Without content, your brand has minimal presence online and, consequently, minimal visibility in …
Continue readingSo I see that the chairman of another major private equity fund has decided to bestow his wisdom about starting a business upon the general public. I’ll summarize it for you: Seek out massive compelling …
Continue readingA “churn and burn” website is one that isn’t supposed to be a long-term venture. The point of a churn and burn website is to make money fast until search engines catch up to the …
Continue readingBehind every entrepreneur is a great idea, something you can use as the foundation of a great startup. However, many ideas only look good on paper. Once in action, they actually do not work that …
Continue reading