Ezoic Review – How To Grow Revenue 50% or More (Multiple Sites)

Ezoic review 2019 (updated): As a long time Ezoic fans (2016+) and multi-year, multi-site Ezoic users, we’re pleased to present our updated Ezoic case study and Ezoic Premium review. We are a long time member of the Ezoic affiliate program and this page includes an affiliate link that will allow you to sign up for a free trial.

I’ve seen a lot of Ezoic reviews written by people who recently moved a website on it. So would you be interested in reading about an Ezoic review from someone who has moved eight large sites on their platform and has worked with them for two years? Here’s our story…

Before Ezoic – Where We Started

You may have asked: How can i increase my AdSense earnings?

This was certainly on our mind five years ago, when we were first starting to scale up our investment in websites. After some research, we came across Ezoic’s program.

We spoke with their leadership and got a walk-through of the program. The concept was interesting: use analytics to optimize where you place the ads on a page to increase the revenue that you receive. Unfortunately we were a little too small at the time for their platform.

Fast forward two years, after we figured out how to dramatically improve our user experience and grow our website traffic. We got smarter about managing our display advertising program: we moved onto Google DFP Small Business and tested a few other advertising networks. Progress was slow: while we had more competition, we were working with the same basic bidders and slowly A/B testing ads one by one.

An Ezoic rep spotted our growth and reached out to us. After a short demonstration, I decided to give them a try. We moved our first website onto their platform.

Ezoic Review – Initial Results

In retrospect our timing was perfect. We had enjoyed a nice boost in revenue as our traffic grew dramatically over the past two years but this was starting to slow down. Unless we could squeeze more revenue out of our traffic, our growth would slow.

Ezoic’s program offered us a few common sense improvement opportunities:

  • Access to more competitive pool of ad exchange bidders (higher rates)
  • Optimize ad placement on the page to increase revenue potential
  • Optimize ad density for different visitors

For most sites, you get three key additional benefits:

  • Faster site speed due to migrating onto the Ezoic CDN
  • Better user experience via optimizing ad placements
  • Ezoic’s Analytics product which gives you deeper insights on your traffic

One of the things I liked about Ezoic’s approach was their insistence on using a metric called EPMV – Earnings Per 1000 Visitors. This is a higher level version of the AdSense RPM metric that measures the total value of a visitor across a full session. They use this to optimize the number of ads, balancing user experience with page-level revenue to maximize your total earnings. Their platform customizes this to individual user groups, leveraging differences in interest and engagement between different types of traffic.

Does Ezoic work?

The numbers speak for themselves. Our total earnings from the website portfolio grew by 87% between the first quarter (pre-Ezoic) and the balance of the year. We moved all of our top sites on their platform along with a few smaller sites that are growing quickly.

Ready To Take A Closer Look? Sign up for a free trial.

Ezoic Review – Act II (Fixing a Broken Acquisition)

Ezoic came in handy when we were trying to fix our first acquisition, a small technology blog which was running way behind our revenue forecast. Our strategy was simple:

  • Increase the blog’s traffic until we could flip the site to Ezoic’s platform
  • Use Ezoic’s platform to get premium advertisers on the website

This worked brilliantly, tripling our advertising revenue per visitor. Check out the chart below. It shows our revenue per visitor by month relative to our pre-Ezoic baseline. As you can see, we had an quick bump in revenue followed by slow progress upwards.

ezoic review

Our higher Ezoic earnings played a key role in turning this acquisition around.

Ezoic Review – Act III (Premium Ad Program)

But wait! There’s more!

We just started Ezoic’s premium advertising program. This allows the website owner to participate in direct sold campaigns from premium advertisers for their website, which can earn substantially higher advertising rates that regular traffic.

This does come at a cost – you need to pay a substantial monthly fee to participate in the program. However, we are seeing a nice return on this investment (and have stayed with the program). This added several thousand dollars per month to our earnings.

Summation

Overall we’re extremely happy with our move onto Ezoic’s platform. From a financial perspective, average monthly earnings have more than doubled. This helped us to milk another year of growth out of a mature niche (traffic has peaked).

Their platform has also simplified portfolio features. Here are some things we use daily:

  • The Ezoic dashboard, a consolidated view of traffic and revenue for our top sites
  • Single point of contact for advertising related issues (who can talk to Google)
  • Big Data Analytics – shows metrics we can’t get from Google Analytics
  • Free automated tools to speed up how fast a WordPress site loads

Speaking as a publisher with multiple sites, this saves us a ton of administrative and technical time which we’re able to put back into creating and promoting our content.

Ready To Give it A Go? Sign Up For A Free Trial Here.

Supplemental Details – What Is Ezoic? Ezoic vs. AdSense

As I mentioned about, we discovered Ezoic when we were looking for ways to increase average AdSense revenue by increasing the average AdSense revenue per pageview.

Ezoic’s flagship offering is the Ezoic display ad tag tester. This is a user-friendly optimization system wrapped around Google’s AdExchange system. They do several things to increase your advertising earnings:

  • Expose your ad inventory to a larger (and more competitive) set of bidders
  • Use Ezoic’s Ad / AdSense mediation to let other networks to bid on ad space
  • Optimize which of the potential ad slots on a web page show ads
  • Tailor their optimization settings to different types of user traffic

All of these things help increase your advertising earnings.

You may be wondering how to setup Ezoic. Integration onto their platform is simple and there are three common ways to get this done. Your Ezoic account manager can help you select the right option. The three options include:

  • Pointing your DNS settings towards the Ezoic CDN (recommended approach)
  • Installing the Ezoic WordPress Plugin (good for bloggers)
  • Standalone Javascript options (ask for details)

We can usually integrate a new website onto their platform in under 20 minutes.

They’ve extended their offerings over the past 18 month to deliver other services to publishers, most of which have been provided for free as part of the ad testing product. This includes the Ezoic Site Speed app (makes your website load faster) and their Big Data Analytics Product (provides a view that Google Analytics doesn’t share). One handy tool, currently open to the public, is the Ezoic Ad Revenue Index. This is a public index (like the stock market) of the average display advertising rates in their portfolio. Very useful for looking at industry ad rate trends.

Need More Information? Check Them Out Here.

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