Reclaiming The BizOpps Vertical

What Is A Lean Digital Publisher?

On The Internet, Everyone Knows Your A Dog

We build websites and publish content on the Internet. People read it. Happiness ensues.

The Lean part refers to our operating philosophy, which adapts the ideas of Lean Manufacturing to Digital Publishing. My day job involves looking at how businesses and factories look at their work processes to increase quality and efficiency.

The label fits our organization as well. We’re two people managing some vendors and freelancers. Well, two people and a dog. Here’s a picture of the dog. The rest of the team is camera shy.

I’d characterize our approach as process and analytics driven; “in God we trust, all others must bring data”. This website is an extension of that mindset, as we aim to collect and share relevant case studies on how to optimize a digital publishing business.

Our Target Audience?

Most of our content is written with two audiences in mind, aside from a few op-ed pieces:

  • Readers that actually own websites that earn $2500 per month
  • Investors interested in committing at least $250,000 of capital to websites.

Why that amount?

  • Personal experience: That was about the level at which we acquired enough operating knowledge to make strategic thinking worthwhile.
  • Leverage: Most of what we’re looking at is an X% improvement on an existing website. You need the website to be large enough for that to matter financially.

Keen students of valuation will note we set the bar at different levels for bootstrappers and investors ($90 K bootstrapped equity vs. $250 K investment). This was by design: operators generally are positioned to implement new programs and strategies at a significantly lower cost structure.

A polite note to the rest of the crowd. At your current level, reading our site is basically a polite way to stall. You can’t implement most of our stuff (yet). A better use of your time would be to….

  • Stop wasting your time reading this blog
  • Pick a project that excites you
  • Make an attempt to build it

But… But… No Money Down… But…

Ok, fine. You can bootstrap. However, if you’re taking that route, I would advise mastering the following:

  • WordPress or Web Development (your call)
  • Basic HTML / CSS / Javascript (even if you use WordPress)
  • Search Engine Optimization
  • Google Analytics
  • Writing

And add at least 18 – 24 months to your timeline for results. It’s fun though, I loved it.

We’re going to cover some of these basics in our materials, primarily intended to give new investors a grounding in what their service providers should be telling them. One significant pitfall for non-technical investors is over-spec’ed designs and IT cost creep…

Oh… and I would recommend not trying to “buy” a site until you know how to build one. I’ve done it – it works – but it was my expertise in development / operations that saved the day.

Contact Information

In the interests of saving people time…..

  • We are not in the market for SEO Services, Web Design, or most everything else.
  • If this is in regards to promoting an affiliate offer, we have a policy of not linking to anything we don’t use. Start by explaining to me why we should use your product on our sites and we’ll go from there.
  • We don’t do sponsored posts. We would consider publishing an interview with unique insights.
  • We don’t accept guest posts unless they include case studies with unique data

We can be reached via editor-at-sideprojectplaybook-dot-com.