Partnering with freelance writers is a great way of creating content without adding to your workforce. It also saves you time since you can get at least 1,000 words of content (i.e. two pages) within …
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All Blogs Are Not Created Equal [Measuring Good Content & SEO]
If you’ve ever tried to buy content or SEO services, you’ve seen the big price swings. You can spend anywhere from $5 to $500 to publish an article on the internet. Which begs the question: …
Continue readingHow Long Does It Take to Start Earning from a Blog?
There are over 150 million blogs out there, but only a vanishingly small percentage of them make any money. While such a statistic might sound extremely discouraging to the first-time blogger hoping to monetise their …
Continue readingFive Content Marketing Mistakes That Spell Disaster
Social media, SEO, brand awareness, consumer interaction, and many other aspects of a successful business depend on a strong content marketing strategy. That’s why it can cause panic when content marketing starts to stagnate or …
Continue readingWebsite Flipping Tips: 3 Ways to Show Off the Value and Potential of a Website
Buyers who visit flipping sites are looking for a deal. They want to find the most valuable site available for the lowest price. This behavior can work to the seller’s advantage. Why? Because all buyers have …
Continue reading5 Types of Clickbait Headlines Every Marketer Should Avoid
Clickbait exists for one reason and one reason only – to encourage people to click on a headline, regardless of how irrelevant and stupid it might be. For exactly the same reasons that sensationalist newspapers …
Continue readingHow to Steal Your Competitors Backlinks and Build Your Website’s Authority in 5 Steps
In the world of Search Engine Optimization (SEO), competitors in the same niche are locked in an arms race to see who can rank highest in the Search Engine Results Page (SERP). And it is …
Continue readingSocial Seeding: A Guide to Growing Social Traffic
What if your website got a big bump in free traffic every time you post an article? Free Social Traffic, Like clockwork. Social media winners leave nothing to chance, setting up a social seeding plan …
Continue reading10 Powerful Content Formats for B2C Companies
Content has become the marketer’s most valuable resource, and it’s now as important for brands as water is for sustaining human life. Without content, your brand has minimal presence online and, consequently, minimal visibility in …
Continue readingCase Study: Fixing A Broken Website Acquisition
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
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