So I see that the chairman of another major private equity fund has decided to bestow his wisdom about starting a business upon the general public. I’ll summarize it for you: Seek out massive compelling …
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Using Data Analytics To Fix A Broken Acquisition
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
Continue readingWhy It’s Time to Implement Google AMP on Your Site
Accelerated Mobile Pages (AMP) speeds up your site, but it also offers search engine benefits that most site owners don’t realize. AMP is a lightweight version of HTML, JavaScript and caching modules that improve load-time …
Continue readingHail Corporate: Turning Your Blog Into A Trainwreck
Most business bloggers don’t intend to create bad blogs. I mean, they may write like corporate sellouts, but that’s not fatal. Granted, there’s usually a slow slide in post quality as your leadership team learns …
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