Using WordPress is an excellent way to build a website, as it gives you more control without needing to know code. But while working on your WordPress site, it’s possible to clutter your WordPress dashboard …
Continue readingAuthor: The SEO
A lifelong disciple of analytics, process improvement, and automation, our Operating Partner aspires to turn our business into a turn-key publishing platform.
The Minimum Viable Article – Commercializing AI Text
You’ve seen these atrocities, lurking in dark corners of the web. “Salt Lake City” recast as “Sodium Lake Pond”. Pages of faux Shakespearian text generated by a Markov model. Scraped gibberish that drunkenly lurches between …
Continue readingOpalStack Review – Comparison vs. Webfaction
If you’re like me, your head is probably still spinning over the email from GoDaddy earlier this year. I spent most of the past decade as a Webfaction customer, happy to have found a python …
Continue readingArticle Forge Review 2.0: Using AI for Low Cost Content (Updated 9/26/20)
Humans content writers beware: AI writing software is finally generating legitimate-looking content. As part of this Article Forge 2.0 review, we’re going to ask the software to pitch itself to you. I’ll let you judge …
Continue readingProduct or Service? How to Get The Most for Your Ideas
These days, information and expertise is one of the best commodities online. Let’s say that you already have an expert level of knowledge in a specific, in-demand niche like online business or digital marketing. Or, …
Continue readingIf You Want To Go Broke, Listen To A Billionaire
I see that the chairman of another major private equity fund has graced us with his wisdom on investing. I’ll summarize it for you: Bet Bigly (and pray you get the timing right). There’s only …
Continue readingCase Study: Fixing A Broken Website Acquisition
By the end of Year 3, it was clear our first website acquisition was in deep trouble.
A revenue forecasting error had placed us way below plan, with few options for recovery. In this case study we’re going to share how we were able to use SEO and Advertising Optimization to turn around a deal, swinging from being 55% below plan to being on track to deliver a 635% cash on cash return.
Continue readingRank Faster: Buy A Blog (vs. Building One)
With so much competition, it takes time to build a web presence and attract organic traffic. For a completely new site, expect to spend 6 – 12 months before you rank for any topics of …
Continue readingHail Corporate: Turning Your Blog Into A Trainwreck
Most business bloggers don’t intend to create bad blogs. I mean, they may write like corporate sellouts, but that’s not fatal. We’re looking for something even greater… To create a truly awful business blog, HEED …
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